Ariel EV Portfolio

Ariel is an EV brand owned by Ariel Motor and made in UK. This model portfolio showcases the shift toward zero-emission mobility.

Vehicles are organized by model family. A model family is an OEM-defined product program sharing a common platform, architecture, and market positioning, from which multiple body styles, variants, and trims are derived.

Ariel EV Model Families

List of Ariel EV model families - only all-electric (BEV) models are listed:

Ariel EV Technology

Platform = level of vehicle platform maturity or advancement, and its dominant system voltage.
Shared = ICE-derived | Dedicated = EV-native platform | SDV-Native = future-proof

E/E Architecture: degree of integration and maturity of the vehicle’s electronic/electric control systems (from Baseline legacy wiring to Advanced domain/zonal designs).
Baseline = Distributed ECUs | Modern = Domain-based | SDV-Native = Zonal-based with central compute

OTA Capability = scope of Over-The-Air updates supported — from Baseline basic infotainment to Advanced control and systems firmware.
Baseline = Infotainment/maps | Limited = Infotainment+ | Partial = Multiple systems | Advanced = Most systems | Full = Full-vehicle updateable

Battery Suppliers = primary traction battery suppliers across the model lineup.

Power Inverter Tech = power electronics technology used (silicon carbide SiC vs silicon), which affects efficiency and thermal performance.
IGBT = Conventional | SiC = High-efficiency | GaN = Next-generation, pilots

About Ariel

Ariel is a British low volume performance vehicle manufacturer known for its focus on lightweight construction, minimalist design, and driver engagement. Founded in 1999 and based in Somerset, England, Ariel became widely recognized for the Ariel Atom, a radical open frame sports car celebrated for its extreme power to weight ratio and pure mechanical feel. The company's philosophy centers on simplicity, precision engineering, and direct driver connection without unnecessary electronics or mass.

In recent years, Ariel has extended its expertise into electrification while maintaining its core engineering ethos. The Ariel HIPERCAR (High Performance Carbon Reduction) project represents the brand's first fully electric supercar, developed in collaboration with British engineering partners and funded partly by the UK government's Advanced Propulsion Centre. The HIPERCAR features a lightweight aluminum and carbon fiber structure, individual motor drive for each wheel, and modular battery systems capable of supporting both pure electric and turbine range extended configurations.

Ariel's approach to electric performance mirrors its traditional design values, focusing on efficiency through lightness rather than battery size alone. The HIPERCAR demonstrates how electrification can enhance response, torque delivery, and handling precision without compromising the brand's hallmark simplicity. Development efforts emphasize sustainable materials, advanced thermal management, and adaptable drive control software tuned for track and road use.

As Ariel transitions further into the EV era, production will continue to emphasize craftsmanship, low volume exclusivity, and bespoke engineering. By combining British innovation with cutting edge electric propulsion, Ariel aims to redefine what lightweight performance means in a zero emission future while preserving its identity as one of the most distinctive small manufacturers in the world.